Post by akabborakabbor on Feb 28, 2024 6:59:26 GMT
After Google published the research called Messy Middle , generating a lot of hype, a critical analysis began on the classic methodologies relating to Digital Marketing and, in particular, to Inbound Marketing. These new methodological theories almost always arise with the aim of helping companies in digital marketing and communication strategies , even if sometimes - especially at the beginning - they risk generating confusion compared to now widely consolidated schemes. It is therefore good to focus on trends and innovations that have already passed the scrutiny of the market , as well as value judgments expressed by industry experts, as in the case of the so-called " Hankins Hexagon ". Let's try to understand better what it is.
You might be interested in: "Google's Messy Middle revolutionizes sales funnel theories" Go beyond the traditional sales funnel Hankins hexagon According to the opinion of many Digital Marketing experts, the traditional funnel and the related closed phases Tofu, Mofu and Bofu are outdated . Regardless of whether or not you agree with the statement, it is good to examine an alternative model developed by James Chinese Student Phone Number List Hankins , called Hankins Hexagon (original name: Hankins Hexagon). The theory is based on a scheme that identifies six recurring points in people's purchasing experience, reworking it in an original and exhaustive way. You might be interested in: "How to develop inbound marketing strategies for B2B" The main characteristics of the Hankins Hexagon Hankins hexagon What is it specifically about? We can talk about an interconnection model that allows the sales phases to be linked together in relation to the different decision-making nodes.
Unlike the funnel which has a beginning and an end , along a vertical pattern, in the case of the Hankins Hexagon there are no predefined paths or directions . The consumer may find himself starting his journey in one of the six prefigured nodes, then proceeding based on different triggers . Naturally, some existing principles need to be revived, such as what is called AIDA (attention, interest, desire, action) which specifically studies the individual purchasing behavior of consumers. The Hankins Hexagon is characterized in particular by the fact that the paths differ according to the different sectors and market categories , even if there are several common factors.
You might be interested in: "Google's Messy Middle revolutionizes sales funnel theories" Go beyond the traditional sales funnel Hankins hexagon According to the opinion of many Digital Marketing experts, the traditional funnel and the related closed phases Tofu, Mofu and Bofu are outdated . Regardless of whether or not you agree with the statement, it is good to examine an alternative model developed by James Chinese Student Phone Number List Hankins , called Hankins Hexagon (original name: Hankins Hexagon). The theory is based on a scheme that identifies six recurring points in people's purchasing experience, reworking it in an original and exhaustive way. You might be interested in: "How to develop inbound marketing strategies for B2B" The main characteristics of the Hankins Hexagon Hankins hexagon What is it specifically about? We can talk about an interconnection model that allows the sales phases to be linked together in relation to the different decision-making nodes.
Unlike the funnel which has a beginning and an end , along a vertical pattern, in the case of the Hankins Hexagon there are no predefined paths or directions . The consumer may find himself starting his journey in one of the six prefigured nodes, then proceeding based on different triggers . Naturally, some existing principles need to be revived, such as what is called AIDA (attention, interest, desire, action) which specifically studies the individual purchasing behavior of consumers. The Hankins Hexagon is characterized in particular by the fact that the paths differ according to the different sectors and market categories , even if there are several common factors.