Post by amirmukaddas on Mar 11, 2024 4:53:51 GMT
In this article, we will explore in detail all the crucial elements of an SEO audit, following a well-defined checklist . Identifying Properties for Structured Data An in-depth analysis of semantic markup ensures an accurate understanding of the content by the search algorithms. The use of structured data is essential to provide clear information to search engines. Correctly identifying and implementing properties for structured data is critical to achieving rich snippets and improving visibility in search results. Scan Analysis Scanning Analysis of Pages and Internal Paths I use Google Analytics, Search Console and tools like Screaming Frog to evaluate index coverage , quantity and quality of internal paths. Basically it is an "x-ray" of the website. It is very important for this purpose to use both Screaming Frog and the Search console, because while the first tool tells me which paths are actually present in the website code, the Search Console tells me what Googlebot "recalls" in terms of paths, which are present in the code or not. In this sense, Google can maintain a historical memory of previously scanned paths and this can be both positive and negative for SEO.
The audit is a moment of study in which, following the analysis of all the paths - existing or not - I have to make decisions on possible actions to converge the scanning towards the business pages, following precise logic and based on a principle of economic rationality. Average Website Performance Analysis Examining average site performance is essential to identifying and resolving any issues that may Denmark Telegram Number Data impact user experience and indexing. In this sense I mainly use GTMetrix, but I certainly take into account the fact that measurements made on the same day on the same page can return very different results. In general I'm going to see what weighs down the overall loading of a page, therefore all the metrics related to core web vitals , the dimensions of the DOM ( Document Object Model ), the weight of the images, the quantity, distribution and weight on the page of javascript and CSS dependencies. Indications of Structural Structure Sitemap analysis An accurate sitemap analysis is essential to ensure that all important pages are correctly indexed and reachable by search engines.
The sitemap is an element that is difficult to overestimate, because it is the first document that Google uses to choose the "master" pages of a website, the canonical ones. For this reason, sitemaps must be tidy and well organized, they must not contain links to: example pages, duplicate content, poor content, pages in noindex, redirected pages, pages in 4XX status. Information Architecture Analysis of the Website Evaluating the information architecture helps ensure a clear and intuitive navigation structure for users and search engines. In this phase I stop looking at the code and focus on the navigable structure of the site starting from the menus. I study the way in which vertical and horizontal taxonomies have been organised, often finding large margins for improvement precisely in realizing that there is still a lot of ignorance about taxonomic logic. To be clear, itags are still used as if they were subcategories or worse, as generic keywords to mark "things".
The audit is a moment of study in which, following the analysis of all the paths - existing or not - I have to make decisions on possible actions to converge the scanning towards the business pages, following precise logic and based on a principle of economic rationality. Average Website Performance Analysis Examining average site performance is essential to identifying and resolving any issues that may Denmark Telegram Number Data impact user experience and indexing. In this sense I mainly use GTMetrix, but I certainly take into account the fact that measurements made on the same day on the same page can return very different results. In general I'm going to see what weighs down the overall loading of a page, therefore all the metrics related to core web vitals , the dimensions of the DOM ( Document Object Model ), the weight of the images, the quantity, distribution and weight on the page of javascript and CSS dependencies. Indications of Structural Structure Sitemap analysis An accurate sitemap analysis is essential to ensure that all important pages are correctly indexed and reachable by search engines.
The sitemap is an element that is difficult to overestimate, because it is the first document that Google uses to choose the "master" pages of a website, the canonical ones. For this reason, sitemaps must be tidy and well organized, they must not contain links to: example pages, duplicate content, poor content, pages in noindex, redirected pages, pages in 4XX status. Information Architecture Analysis of the Website Evaluating the information architecture helps ensure a clear and intuitive navigation structure for users and search engines. In this phase I stop looking at the code and focus on the navigable structure of the site starting from the menus. I study the way in which vertical and horizontal taxonomies have been organised, often finding large margins for improvement precisely in realizing that there is still a lot of ignorance about taxonomic logic. To be clear, itags are still used as if they were subcategories or worse, as generic keywords to mark "things".